The first woman he clicked on was very beautiful, with a witty profile page, a good job and lots of shared interests, including a love of sports.After looking the page over for a minute or so, Derek said, “Well, she looks O. I’m just gonna keep looking for a while.” I asked what was wrong, and he replied, “She likes the Red Sox.” I was completely shocked. Imagine the Derek of 20 years ago, finding out that this beautiful, charming woman was a real possibility for a date.Even a guy at the highest end of attractiveness barely receives the number of messages almost all women get.But that doesn’t mean that men end up standing alone in the corner of the online bar. Take Derek, a regular user of Ok Cupid who lives in New York City.Today’s generations are looking (exhaustively) for soul mates, whether we decide to hit the altar or not, and we have more opportunities than ever to find them.The biggest changes have been brought by the $2.4 billion online-dating industry, which has exploded in the past few years with the arrival of dozens of mobile apps.
Watching him comb through those profiles, it became clear that online, every bozo could now be a stud.
The question nagged at me—not least because of my own experiences watching promising relationships peter out over text message—so I set out on a mission.